Cosmic Carat is an e-gifting service where users can send loved ones any digital gift including e-books, video games, and gift cards, through a service which pairs a custom message or video with each gift. Gifts have the option of including valuable assets related to Cosmic Carat, including Crypto Currency and shares in the company. This website design lends a clean, sleek, professional, and corporate feel to the brand, shifting user perception away from a fun holiday gifting site, to a serious and trustworthy contender in the digital/crypto currency space. It reinforces the brand message that e-gifts can be meaningful and hold real world value.