Studio Ghibli World is a theme park and convention held annually in Japan. It is based on and celebrates the beloved animated works of acclaimed film studio Studio Ghibli. This project features an event pass with original artwork closely mimicking the style of Studio Ghibli. The advertisement campaign below it focuses on the concept of the Ghibli world convention being a fantastical and whimsical place, and the unique shape of the event pass acting as a link between worlds. It is meant to elicit a feeling of wonder and magic; the same which viewers often describe in Studio Ghibli’s works.