Crunchyroll is the worlds leading streaming site whose library consists exclusively of Japanese anime. It features up to date, brand new releases in both Japanese and English dubs, as well as all time classics throughout every era. This website-focused rebrand is aimed at targeting Crunchyroll’s majority demographic; males aged 16-25 in the United States and Canada. The dark coloured futurism theme has been adapted with the US - Japan time zone difference in mind, suiting the preferences of night-owl westerners staying up to watch new releases, solidifying Crunchyroll as the premier site for “catch it here first” watching.